Lay Day Coffee

LAY DAY is a premium instant coffee roasted, brewed, and freeze-dried in New Zealand. A single origin from Papua New Guinea coffee beans — Ethically sourced. 100% arabica beans - Speciality coffee. They have two roasts; a dark one with a serious, no fuss, and to the point. This rich, full-bodied brew delivers a smooth yet intense flavour that kicks through any milk like the Italian espresso. A few sips of this drop, and you'll know about it. And the other one is a light roast to set the pace of your day – smooth, unfussed, fruity. With a filter-like, easy-drinking character, it's the ideal brew for the casual coffee drinker. Your quintessential "Melbourne" coffee.

Tom and Edward Langdon, funders of LAY DAY, approach MAKEBARDO DESIGN CO IN New Zealand to design a new premium instant coffee brand and packaging to appeal to the next generation of instant coffee drinkers, whose current options are limited.

THEIR goal was to erase from the consumer's mind that instant coffee is of low quality or that if it is good, it is expensive. For that, MAKEBARDO createD a brand identity that hasn't been seen before in the instant coffee industry on a commercial scale, something that is modern and associated with nature and adventure but doesn't feel out of place in the corporate world. MAKEBARDO createD through the identity the feeling that instant coffee is cool, delicious and approachable. THE intention WAS a simple and recognisable but singular design to stand out from the current commercial instant coffee.