Sitko pizza

A dissident pizza co.

Designed by Werklig, Sitko is a pizza and innovation company doing its own thing. Sourdough craft without clichéd references and deep roots in (sub)cultures. Werklig's brief was to “sprinkle on some punk rock”. And like punk, Sitko’s brand is a performance: a special brew, a cultural hodgepodge, an act with an unapologetic attitude.

Sitko needed a brand strategy and a distinct visual identity to help them differentiate from the vast ocean of oh-so-clichéd artisan pizzerias and also allow Sitko to expand into other product groups and retail products.

photography by Tuukka Koski

How to define a foundation and different elements of an entity that would give a fast middle finger if you even tried to describe it as a brand? How to be against the establishment while becoming a stable item.

Werklig took a cultural and culinary journey to find out what is true to the core, what is original and what it means to work for thousands of hours to create something that is simply better.

The identity celebrates a company that refuses to be stereotyped or classified but boldly draws influences from various sources and creates something completely new with an unapologetic attitude. Subcultural phenomena and art movements have inspired Sitko.

Best of Food @ Dieline Awards 2022
Identity, Gold @ Vuoden Huiput 2022
Image, Silver @ Vuoden Huiput 2022
Design, Silver @ Cresta Awards 2022
Design, Grand Prix @ Red Dot Awards 2022