Azotea Gastrobar

In a city with as much sunshine, beautiful views and tall buildings as Caracas, you would assume it would be easy to find great bars, patios and party spaces on rooftops. It’s not, but Azotea Gastrobar became the first-of-its-kind cool rooftop bar.

Azotea Gastrobar quickly became one of the best spots in the city, no matter what day of the week it is, you will find a fun crowd surrounded by spectacular views of the city, great vibes, vibrant music and an exotic variety of mystical drinks.

To complement the panoramic experience that Azotea offers, The Wave Concepts went for a “cosmic” perspective for the branding. Being the starry nights and beautiful tropical clear skies such an important element to the place, it was only logical to make them the center of attention. Thinking beyond the obvious, TWC wanted to explore the different stories and meanings the stars have collected throughout history, landing on Astrology, which has a unique appeal linked to powerful storytelling, that can be shared and transformed into the differentiating elements of the branding and  experience.