Drink this wine – Fisk Design

FISK DESIGN was tasked with creating an impactful, memorable, and bold brand identity for chef Molly Baz’s newest project, Drink This Wine. A chillable, juicy, light red blend crafted with winemakers, The Marigny, the project is all about bringing awareness to this fun and accessible natural wine.

THE goal with the identity was to introduce and catch the attention of foodies, wine experts, and novices alike, drawing a parallel to the Molly Baz brand, while also creating a beautiful stand alone identity for this fresh new wine.

Baz, a New York Times bestselling author and cook, is well-known and loved for making recipes fun and approachable. To develop the look and feel of the identity, FISK worked closely with the team behind Drink This Wine, bringing a thoughtful approach to color, typography, layout, and artwork. Ultimately, FISK were inspired by the playful typography found on European cafe signs and modern shapes. The result is a wine label that features custom-drawn typography—one that complements the easygoing notes that make Drink This Wine a favorite with any food.