Gin Brasil

DESIGNED BY SWEETY & CO IN Porto Alegre / Brasil, Gin Brasil is an e-commerce company formed by lovers of gin drinks and their botanicals. For the mission of making the world taste the best that this drink can offer, one last harmonization was missing: between the visual identity and the target audience.

THE MAIN CHALLENGE WAS TO REFRESH ITS VISUAL IDENTITY SO THAT THE BRAND BECAME MORE ATTRACTIVE AND CLOSER TO ITS 80% FEMALE AUDIENCE BETWEEN 25-44 YEARS OLD. BY UNDERSTANDING THE VISUAL STANDARDISATION AMONG OTHERS BEVERAGE E-COMMERCES IN SOBER TONES AND RUSTIC AESTHETICS, THE DESIGNERS KNEW THAT STEPPING OUT OF THIS ZONE WAS THEIR FIRST MOVE. 

The color palette was chosen to bring freshness and sophistication in a unique and robust composition of blue, orange, pink, red, off-white and dark green.