Houseplant - Seth Rogen

BY MA MA DESIGN IN NYC, Packaging redesign for Houseplant; a cannabis brand founded by Seth Rogen for its launch into the U.S. market (originally from Canada). Taking Houseplant’s existing logotype and symbol as the starting point, we developed a typographic and illustration system that helped unify and revamp the brand’s new wide range of products and overall communications.

The redesign includes the introduction of a wider typographic system with a custom typeface that is based on the original logotype, a unifying illustration system that helps represent the forms of the products packaged within, and a fresher color palette with brighter hues to convey the vibrancy of the company.