Ryori

Ryori is the extension of the owner’s current business Omoté – a well-known Japanese food restaurant based in Singapore. Due to the success of Omoté, the business is moving into food retailing at supermarkets. Ryori is a line of sauces and pastes inspired by the successful recipes of Omoté.

RYORI IS THE NEW PRODUCT BRAND FOR OMOTÉ RESTAURANT. SWEETY & CO. HAD THE CHALLENGE TO CREATE A BRAND IDENTITY AND A SET OF PACKAGINGS WITH ITS OWN PERSONALITY, WHILE MAINTAINING THE FUN BEHIND THE RESTAURANT’S UNIVERSE, WITH A DISTINCT USE OF CHARACTERS.

THEY CREATED A SET OF COOK BEARS, AS PART OF AN EXTENDED FAMILY WITH OMOTÉ’S MASCOT. THE GEOMETRIC, MODERN LOGO PLAYS ALONG THE BRUSH-STYLE ILLUSTRATIONS, CREATING AN UNIQUE UNIVERSE FOR THE BRAND. THE COLOURS REPRESENT A FRESH LOOK INTO PASTEL COLOURS, INSPIRED BY THE RICH COLOURS FROM THE WASABI AND MENTAYAKI SAUCES.